I acted as resident host and mysterious guide through this immersive wine installation for 3 weeks in December 2015.
Synopsis
Stoneleigh 50 was a large scale immersive activation that transformed a heritage house into a remarkably magical overgrown garden. Designed to promote Pernot Ricard’s new wild valley wines, each room was matched to a wine from the range. I designed and performed as immersive host and guide, leading visitors through different parts of the house revealing delightful suprises and tastings in each room, creating an air of adventure and integrating information about the wine and brand seamlessly with humour and wonder. I also hosted events in the space such as live music, parties & secret dining.
Practical
This was a large scale immersive activation customised to meet the client’s needs.
Credits
Client: Pernod Ricard
Advertising Campaign & Concept Lead: Society
Production: The Feds
Invigilation: Pernod Ricard & Shani Moffat
Availability
I am available to host your event, tour, experiential installation or activation. As with this project, I am able to add a lot of value in working through the creative concept & development phases. This project was produced by Society, so for a full scale production, get in touch with them directly.